Anheuser-Busch has hired Jay-Z as its new co-brand director
for Budweiser Select, banking on his celebrity and entrepreneurial
expertise to help lift its beer brand.
Marlene Coulis, the company's vice president of brand management,
said Jay-Z, whose real name is Shawn Carter, is a great entrepreneur
with expertise in pop culture, music and business.
The respected entrepreneur already oversees Rocawear, his
multimillion-dollar clothing company. He's part-owner of the
New Jersey Nets and the frontman for Def Jam Recordings.
The nation's largest brewer, based in St. Louis, also plans
to launch an online entertainment site called Bud.TV, aimed
at 20-somethings.
Anheuser-Busch officials said Jay-Z would help in development
sessions and offer his insights. The company would not give
other details on his role.
The rap icon has already been spotted in a Bud Select commercial
that ran this week during Monday Night Football on ESPN.
The commercial is set to his new song, "Show Me What
You Got," and features Jay-Z, NASCAR driver Dale Earnhardt
Jr. and Indy Racing League driver Danica Patrick.
"Show Me What You Got" is the first release from
Jay-Z's new album "Kingdom Come," scheduled for
release on Nov. 21.
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